SportImpact's contribution to the Olympic Agenda 2020

Dear President Thomas Bach,

Congratulations for your initiative to listen to the Olympic Family’s views about our future!

Here is SportImpact’s contribution to the Olympic Agenda 2020. The ideas in this document were brainstormed considering the agenda themes and the Fundamental Principles of Olympism. This work reflects our passion for sport and Olympism, with the only intention to maximize our collective world impact. (Click image to download PDF document.)

In summary, we propose:

1. Olympic Games: diversify the size, scope and themes of Olympic-branded events, in order to broaden engagement with Olympism and increase the return on events investment

2. Athletes: turn everyone into an Olympian, making Olympic values truly universal

3. Olympism in action: refocus on real impact and spread Olympism to everyone everywhere by becoming a catalyst of sport entrepreneurship, stimulating bottom-up sport initiatives

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5. IOC organisation: fix governance issues to become a model for the whole Olympic system

Surely some of our ideas are not new , good or easy to implement. In any case, we trust that our contribution may trigger excellent initiatives to keep building the legacy of Olympism globally.

We remain at your disposal to further think/plan/discuss any ideas that you believe deserve special attention. And it would be a pleasure to contribute to implementing many of these ideas, in order to maximize the positive world impact of the Olympic system.

Let’s take Olympism to the next level!

Nuno Delicado